“Melissa Murphy Marketing was a strategic partner in Yihe’s rejuvenation and rebranding efforts. Melissa spearheaded the communications strategy and planning and helped us craft the new company’s story. Through her efforts, we generate a consistent cadence of company news and PR – enhancing company credibility with important retail customers and throughout the seafood industry. Her industry knowledge and contacts were a critical factor in our long-term success.”
Kevin Holden, President/Managing Partner Resource One
“Melissa Murphy Marketing is my go to resource for important projects that require leadership and additional resources. Melissa is very experienced and consistently brings new thinking, creativity and executional excellence. Melissa and her team partner well with internal teams and as a result are able to build momentum and maximize the impact of marketing initiatives. I know that I can count on Melissa Murphy Marketing to deliver outstanding results we can all be proud of.”
Lisa Henriksen, Former, SVP of Marketing and Own Brands
Center for Women’s Entrepreneurship at Chatham University
“As our Executive-in-Residence, Melissa played an important role in the strategic planning efforts for the Center for Women’s Entrepreneurship as we evaluated our short and long-term positioning as well as our services, both existing and new, that we provide to our members. She led key workshops for us on customer service, how entrepreneurs and small business owners can leverage marketing to grow their businesses and the power of your personal brand. In addition, she also provided numerous insights and counsel on strategy, marketing and leadership to many of our entrepreneurs and students via various one-on-one interactions, presentations and classes.”
Rebecca U. Harris, Director
International Seafood Sustainability Foundation
“Melissa played an instrumental role in the development of ISSF’s five-year strategic business plan. From the initial research and member interviews to the organizational structure and roles and responsibilities to the components of our strategic pillars, Melissa worked with all of our audiences to help determine the best plan for ISSF to flourish in the next five years. Melissa also did a great job facilitating numerous planning meeting for ISSF. She brought professionalism, enthusiasm and a strategic viewpoint that kept our team organized and focused on the important aspects of what we needed to accomplish. She is a valued partner.”
Susan Jackson, President
“Melissa Murphy Marketing was a key partner during our recent acquisition, which doubled the size of one of our primary business units. From the initial strategic and communications planning for the announcement to the internal branding efforts for the integration efforts to 100-, 200- and 300-day communications plans, Melissa played an integral part in all of our efforts. Our leadership appreciated her vast M&A experience and her knowledge and appreciation of all of the internal and external audiences, including the media. She continues to be a valued partner as we work through the integration to build and brand our new organization.”
Ann Wilson, Director, Culture, Change and Communication
At Del Monte Foods, Melissa led brand and corporate media strategy and relations, championed employee communication, worked on numerous M&A transactions, developed corporate giving policies, oversaw government relations, participated in new product launches, managed numerous crises, but her favorite projects were the corporate marketing efforts.
From the researching, benchmarking and branding of a new company vision and mission (that was so meaningful that it transitioned to a long-term internal and external campaign) to the unveiling of Del Monte Square in San Francisco, CA to numerous annual reports, corporate brochures, videos and a new website celebrating the new Del Monte Foods, Melissa spearheaded telling the story of the new Del Monte Foods.
Melissa played an instrumental role in building the organization and developing the strategic business plan which helped lead StarKist’s overall turn-around efforts, under its new ownership.
From celebrating brand icon Charlie the Tuna’s 50th birthday party and exceeding results by +200 percent to launching the company’s social media programs and surpassing the competition by 5x to being a founding partner in an international seafood sustainability program to working on industry efforts including issues management and a $20 million category growth campaign to building HR programs, Melissa helped rebuild and relaunch the new StarKist company and brand.
To commemorate 100 years (that’s 700 in dog years) of bringing smiles to dogs’ and pet parents’ faces, the Milk-Bone® brand celebrated millions of Milk-Bone Moments™ between pooches and their parents in a grand way with the launch of the Make a Milk-Bone Moment™ contest. The top 100 Milk-Bone Moments™ were posted on www.Milk-Bone.com and America voted to determine their favorite Milk-Bone Moment,™ the grand prize winner received a $100,000 contract to serve as the first-ever Milk-Bone® 100th Anniversary SpokesDog. Milk-Bone also unveiled a 480-square-foot “Milk-Bone Moments Dog House,” festooned with more than 100,000 of the biscuits in Times Square. In addition, the brand presented a $1 million donation in honor of its Milk-Bone Canine Heroes program, a long-standing national outreach program that provides canine assistance service dogs to individuals with physical disabilities, as well as police dogs for law enforcement agencies. The program exceeded brand expectations by more than 20 percent.
A campaign to rescue one million homeless cats, the 9Lives brand launched The Morris Million Cat Rescue. Morris, a rescue cat himself, appeared in special events, media interviews, advertisements and online. He also traveled the country by bus to find homes for homeless cats in 34 cities nationwide. With the help of celebrity endorsements, great PR and a traveling adoption center, more than 1.4 million cats were rescued. And, the 9Lives brand saw an impressive sales increase of 22 percent during the campaign.