Melissa Murphy Marketing is committed to developing one brand voice and experience for all audiences. Our unparalleled services include:
- One Brand Model—we are dedicated to building a marketing strategy that specifically defines and consistently delivers a brand promise to all of its constituents, including: consumers, employees, customers, competitors, government bodies, social media, influencers, trade industry associations, the financial community and investors.
- Our Process—we start with a brand audit and assessment and continue our work through goal setting and strategy development, message and audience mapping, timing and tactics. From there we create and communicate the messaging and continue to evaluate and evolve the story.
- Marketing Communications Materials—we specialize in brand audits; business, marketing and communication plan development; audience and message mapping; writing and developing marketing communications materials, including: brand consumer, customer, change (M&A, leadership, restructurings), employee, executive, corporate announcements, human resources, annual reports, magazines and newsletters; PR and media relations; crisis communication, planning and training; event planning and management; and alliances and partners, including: video, design, research, additional resources and staff, digital and social media and websites.
- Meeting Facilitation—our meeting services consist of: strategic planning and business building sessions, team off-sites, brainstorming sessions, business and marketing meetings and team building and integration efforts.
- Workshop & Speaking Opportunities—we welcome the opportunity to share our expertise on these topics: Branding from the Inside Out, Creating Your Personal Brand, Successfully Navigating Change, Marketing for Entrepreneurs, Effectively Managing Company Crises and Industry Issues, What Makes a Brand Iconic, Leading Company Turn-Around Efforts, Building a Marketing Plan and Customer Service: One of the Last Great Brand Differentiators.